Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business.
In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture.
The lessons are as follows:
Motivation Theories
Incentives
Role of Management
Organisational Structure
Leadership Styles
Trade Unions
Recruitment
Training
Employment Law – Discrimination
Employment Law – Health and Safety
Employment Law – Unfair Dismissal
Employment Law – Wage Protection
Workforce Planning
Internal and External Communications
Methods of Communication
Direction of Communications
Revision Flash Cards
Practice Exam
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.